Wix, Squarespace, or a custom website? An honest answer.
Template builders are genuinely good at some things. Here's when they're enough, and when they start costing you customers.
What template builders actually get right
Wix, Squarespace, and WordPress themes are fast to launch, cheap, and fine for a simple online presence, a portfolio, a personal project, or a business that just needs to exist online, not convert. If that's genuinely all you need, a template is a reasonable choice, and we'll tell you that instead of pretending otherwise.
Where templates start costing you
Every Wix or Squarespace site built from the same theme looks, loads, and behaves like every other site on that theme. Once your business depends on the site converting, visitors into bookings, leads, or sales, the generic layout, bloated page-builder code, and one-size-fits-all structure become a real cost, not a convenience.
What a custom site changes
A custom-built site is structured around how your specific visitors decide, not a template's generic assumptions. Faster, more control over SEO, and design that fits your industry and brand instead of whichever theme you picked from a grid.
When a template is genuinely the right call
If you're testing an idea, need something live this week for under €200, or truly don't need the site to convert, a template builder is the right tool, and we'd say so on a call. Custom makes sense once the site needs to actively bring in business, not just exist.
See the difference
| Big agency | Template / DIY | Freelancer | FluoSite | |
|---|---|---|---|---|
| Price | €8,000+ | €0–500 | €1–5k, variable | €2,000–4,000 |
| Built to convert | Sometimes | Rarely | Pot luck | Designed to |
| Strategy & UX | Yes, but slow | No | Maybe | Yes |
| In-house, one contact | Outsourced | – | One person | In-house, full ownership |
| First design | Weeks | Instant but generic | Variable | 3–4 days |
| Revisions | Limited / billed | – | Variable | Agile, until it's right |