Pricing, explained

How much does a website cost?

Short answer: with FluoSite, most projects are €2,000–€4,000, fixed and agreed upfront. Here's what drives the number.

What affects the price

Scope & pages

A focused redesign costs less than a full custom build with many pages and flows.

Custom vs template

We build custom, conversion-focused sites, not templates, so the work is design and strategy, not just assembly.

Automation & integrations

Forms, quizzes, booking, payments, and CRM connections add value and a little to the build.

Strategy & MVP work

Startup MVPs include strategy and UX, which is where the upper end of the range goes.

Hidden costs to watch for

General advice, not just about FluoSite

Stock photography and licensing

Cheap agency quotes often exclude imagery. Licensed stock photos can add €200–€1,000, and using unlicensed images risks a copyright claim.

Ongoing hosting and maintenance

A one-time build fee rarely includes hosting, domain renewal, or security updates. Ask what happens after launch, and what it costs.

Revision rounds

Many agencies cap revisions at 1-2 rounds and bill hourly after that. Clarify this before you sign, not after you've seen the first draft.

Content and copywriting

If the quote doesn't include writing your page copy, budget separately for it, or be ready to write it yourself on a deadline.

The honest range

Agencies start around €8,000 and outsource the work. Templates are cheap but rarely convert. FluoSite sits in between: €2,000–€4,000 for a better result, in-house, with no surprises, you'll know your exact number before we start.

Questions we get asked

It's the fixed price for the agreed scope, confirmed before we start. The only things not included are third-party costs you control directly: domain registration, and any paid tools or subscriptions you choose to add (like a premium booking platform).

Big agencyTemplate / DIYFreelancerFluoSite
Price€8,000+€0–500€1–5k, variable€2,000–4,000
Built to convertSometimesRarelyPot luckDesigned to
Strategy & UXYes, but slowNoMaybeYes
In-house, one contactOutsourcedOne personIn-house, full ownership
First designWeeksInstant but genericVariable3–4 days
RevisionsLimited / billedVariableAgile, until it's right

Want your exact number?