Your visitors are comparing you with aggregators and with each other. We build the site that shows what an independent broker adds: advice, specialisation and someone who picks up the phone when there is a claim.
Broker sites often look like smaller copies of the comparison sites, a grid of products and a quote button, so there is no reason to choose a broker over a price tool.
We build around what an aggregator cannot offer: specialisation, honest advice, a clear process and a real person. Pages by customer and cover type lead to a simple quote request.
Visitors who understand why a broker is worth it, request quotes with the right details, and arrive ready to talk instead of just comparing price.
A grid of products and a quote button invites a price comparison, which a broker rarely wins on price alone. The site must show what you add: advice, specialisation and service.
A freelancer looking for professional liability and a family looking for home cover have little in common. One long product list serves neither.
Many people only discover what a broker is for when something goes wrong. Explaining what you do when a client has to claim is one of your strongest selling points.
A long form scares people off, and a bare name-and-phone form wastes your time. Ask a handful of the right questions per type of cover.
Custom-built to convert, not a template.
In-house, one point of contact, agile revisions until it's right.
€2,000-€4,000, agency quality at a fixed price.
Pages by customer type and cover type, not one product grid.
A clear explanation of what you do that a comparison site does not.
A visible description of how you are paid and whether you are independent.
Registration and regulatory details placed where they are required.
A quote request that asks the right few questions and shows what happens next.
A comparison site is faster than you. You win on judgement: knowing which cover a freelancer, a landlord or a small business really needs, what the policy wording does and does not protect, and who to call when something goes wrong. Everything on the site should point to that.
People do not search for a product catalogue, they search for their situation: insurance for a freelancer, a rental property, a small shop. A page per customer type answers that search directly and shows that you understand the risks that person actually faces.
Insurance is a promise about the worst day. A short, honest description of what happens when a client has to claim, who they speak to and what you do for them tells a visitor more about your value than a list of insurers ever could.
State whether you are independent or tied to specific insurers and how you are paid. Where the rules require a disclosure, we place it where it is required. Visitors trust a broker who says this plainly more than one who hides it.
Ask the few questions that matter for each cover type, explain what you will do with the answers and when they will hear back. A good request saves you a first phone call and tells the visitor you are organised.
People ask search engines and AI assistants how to insure a specific situation. Clear pages per customer and cover type, plain answers to common questions, consistent business details and structured data give you a fair chance of being named. Rankings cannot be promised and we will not promise them.
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