Blog
Straight answers on what a website should cost, who should build it, and how to actually get found, on Google and by AI assistants. Written by the team behind FluoSite and FluoTest.
- Design3 November 2026
Website design questionnaire: the questions that shape a site that books calls
A website design questionnaire is the short set of questions a designer asks before any layout. Here is what it should cover and how to answer it well.
Read the guide - Design1 November 2026
About us page for a service business: what to write so visitors trust you enough to book
A good about us page for a service business shows who you help, who you are, why you can be trusted and what to do next. Here are the four parts.
Read the guide - Design30 October 2026
UX design for a service website: what a visitor needs before they book a call
Good UX design for a service website means a visitor understands what you do, sees the next step and meets nothing that stops them. Here are the three checks.
Read the guide - Choosing a partner28 October 2026
Website design company near me: local studio or remote one?
Searching for a website design company near me? Distance matters less than what you are promised in writing: meetings, timelines and ownership.
Read the guide - Choosing a partner26 October 2026
Logo and website: which should you get first?
Commissioning a logo and a website? Settle the brand direction first, then build the site on it. That order stops you paying for the same work twice.
Read the guide - SEO & GEO24 October 2026
One website for clients in several countries: one site or one per country?
Serving clients in the Netherlands, Belgium and the Czech Republic? For most coaches and consultants, one multilingual site is easier to run. Here is why, and when to split.
Read the guide - Pricing21 October 2026
Transparent web design pricing: what a fair quote should include
A line-by-line guide to reading a web design quote: what transparent pricing covers, which items to ask for, and what a fixed €2,000-€4,000 price looks like.
Read the guide - Industry guide18 October 2026
Website for a massage studio or day spa: what to include and what it costs
Which pages and booking features a massage studio, spa or salon website needs to turn visitors into booked treatments, and how fixed pricing applies.
Read the guide - Industry guide10 October 2026
Real estate agency websites: what to include and what it costs
What a real estate agency or broker website needs to turn portal and referral traffic into enquiries, the mistakes that lose buyers and sellers, and what a custom build costs.
Read the guide - Choosing a partner24 September 2026
What to ask before hiring a web agency (so you don't get locked in)
Four direct questions to ask before you sign: who owns the code, what happens after the contract ends, how many revisions are included, and whether pricing is itemized or flat.
Read the guide - Pricing24 September 2026
Why your website should cost one flat price, not a subscription
Bundled all-in-one platforms turn your website into one small feature of a bigger monthly bill. Here's the case for paying once, for the thing you actually need.
Read the guide - Pricing24 September 2026
Custom website vs. a $400/month all-in-one platform: the real math
CoachPro and platforms like it bundle a website with a CRM and funnels for around $400/month. Here's what that actually costs against a flat-price custom build.
Read the guide - Design24 September 2026
Why your site still looks like everyone else's in your industry
Good content can't fix a templated structure. Here's why consultants and coaches end up with near-identical sites, and what actually creates differentiation.
Read the guide - Choosing a partner24 September 2026
Wix alternatives in 2026: what to switch to (and when to stay)
Outgrowing Wix? Squarespace, WordPress, Webflow or a custom build each fix a different problem. Here's which one fits why you're leaving.
Read the guide - Industry guide24 September 2026
Restaurant and café websites in the Netherlands: what to include and what it costs
What a restaurant, café or lunchroom website actually needs to turn searches into bookings, the mistakes that cost tables, and what a custom build costs.
Read the guide - Choosing a partner24 September 2026
WordPress vs a custom website in 2026: an honest comparison
WordPress runs a huge share of the web, and it's often the right call. Here's when it is, when a custom build is better, and what each costs you after launch.
Read the guide - Ownership23 September 2026
Signs your web developer is holding your site hostage
If you don't have your own hosting login, your own domain access, and your own analytics, you don't actually own your website. Here's the checklist.
Read the guide - Pricing21 September 2026
How much does a website really cost in the Netherlands?
Agencies quote €8,000+. Templates look free until they don't convert. Here's what a website actually costs, and what drives the number.
Read the guide - Choosing a partner21 September 2026
Agency vs freelancer vs website builder: how to actually choose
Three options, three different trade-offs. Here's what actually matters when you're choosing who builds your website.
Read the guide - SEO & GEO21 September 2026
How AI search actually finds local businesses
ChatGPT, Claude and Perplexity now answer "who should I hire" directly. Here's what actually helps an assistant find and trust a business, and what FluoSite does about it.
Read the guide