Logo and website: which should you get first?

Get the logo and website designed together, but settle the brand direction first and build the site on it. If you are having a logo and website designed, the order matters more than the order of invoices: colours, fonts and tone come first, and the site is built on those choices. Do it the other way round and you often redo the site once the logo arrives.

Why the order matters

A website is made of decisions: which colours carry buttons, which typeface carries headings, how formal the words sound. Those are brand decisions. If the site is built before they are made, the designer guesses. When the logo lands later and does not match, someone has to go back through the pages.

What to lock before the website starts

• Your main colours and the one colour used for calls to action.
• The typefaces for headings and body text.
• The logo in a few formats, including one that works on a dark background.
• How you want to sound: formal, warm, direct.
• Who the site is for, and the one action a visitor should take.

What if you already have a logo?

Then you are in a good position. Give the designer the logo files and any brand notes, and the site can be built around them. A logo you have outgrown is a different matter. If you suspect it needs to change, decide that before the site starts, not halfway through.

What a logo and website designed together should cover

Whoever you hire, ask them to write down what is included. A logo mark alone is not a brand, and a pretty homepage is not a website that books calls. Ask who does the work, what happens when the first draft does not land, and who owns the files at the end.

What FluoSite does and does not cover

FluoSite builds custom, conversion-focused websites, and the approach is structure first: you approve the wireframe before we add a single colour. That is the natural point to bring in your brand direction. Most projects cost €2,000-€4,000, fixed and agreed before work starts, and the first design arrives within 3-4 days of kickoff.

Logo design is not on our list of services. The services we offer are custom websites, redesigns, process automation, UX/UI audits, SEO foundations and MVPs. If you need a logo made from scratch, get it from a brand designer first, then bring the files to the website project.

A simple order that avoids paying twice

• Decide who you serve and what action you want from them.
• Get the logo, colours and fonts agreed and delivered as files.
• Agree the site structure before any design is applied.
• Build the pages on the brand you chose.
• Check you own the files, the code and the logins at the end.

Following that order, each decision is made once. You are not paying a developer to repaint pages because the logo changed.

When to bend the rule

If you are launching quickly with a rough brand, you can start with a simple wordmark and plain colours, and refine later. Just tell your designer that it is temporary, so the site is built to take a new logo without a rebuild.