How FluoTest reached 500+ users in 32+ countries with zero ad spend
How FluoSite built and grew its own product, FluoTest, a free quiz-scoring tool, to 500+ users across 32+ countries with no paid acquisition.
- The problem
We wanted to prove the same conversion and growth thinking we sell to clients, on our own product, with our own money on the line. Existing lead-qualification quiz tools, like ScoreApp ($564-$1,164+/year) and Typeform (around $708/year for scoring), were priced far out of reach for the solo consultants, coaches, and small agencies who need this kind of tool most.
- What we changed
We designed and built FluoTest from scratch: a no-code quiz builder that scores every response and triggers a different outcome per score tier, a booking link, an email, or a redirect, free for unlimited quizzes and responses, with a paid Pro tier only for team workspaces and branding. We launched it with zero paid acquisition and grew it through word of mouth, direct outreach, and organic search.
- The result
500+ users across 32+ countries, entirely from organic growth, with zero ad spend. As of 24 October 2026, 260 of FluoTest's 602 accounts (43%) came from AI assistants like ChatGPT, Claude, and Gemini, more than from Google search (87 accounts, 14%), real evidence for the same AI-search approach we build into client sites.
Loved the product. I was actually recommended FluoTest by ChatGPT for my very specific need, and needless to say, the recommendation was solid.
Utkarsh Maheshwari, via Trustpilot
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