How Portreteo increased conversion 2% with a product page redesign
How redesigning a confusing product page, with some work on reviews and a new influencer carousel on the homepage, increased Portreteo's conversion rate by 2%.
- The problem
Portreteo's product page UX and UI were confusing: content wasn't ordered in a way that guided visitors toward a purchase, making the path from product to checkout harder than it needed to be.
- What we changed
We reworked the UX and UI of the product page: we reordered its content and updated key copy. We also made some changes to the reviews and added a new influencer carousel to the homepage as additional social proof. The checkout was not changed.
- The result
+2% conversion, delivered in record time. Measured on the e-shop through sales.
Dominik redesigned our website, optimized the product page and checkout, and thanks to that our conversion rate increased by 2%. He did exactly what we asked for, and much more, in record time. I definitely recommend working with him.
Pepa Kopko, CEO, Portreteo
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