How Portreteo increased conversion 2% with a checkout redesign
How redesigning a confusing product page and checkout flow, and adding a new influencer carousel, increased Portreteo's conversion rate by 2%.
- The problem
Portreteo's product page UX and UI were confusing: content wasn't ordered in a way that guided visitors toward a purchase, making the path from product to checkout harder than it needed to be.
- What we changed
We reordered the product page's content, updated key copy, optimized the checkout flow, and added a new influencer carousel to the homepage as additional social proof.
- The result
+2% conversion, delivered in record time.
Dominik redesigned our website, optimized the product page and checkout, and thanks to that our conversion rate increased by 2%. He did exactly what we asked for, and much more, in record time. I definitely recommend working with him.
Pepa Kopko, CEO, Portreteo