How WonderBar Amsterdam increased search clicks and impressions by 25% with a redesign
How a full redesign, with Arabic and Dutch translations, increased WonderBar Amsterdam's search clicks and impressions by 25% and improved its search rankings.
- The problem
WonderBar Amsterdam's existing site looked unprofessional and had no photos, a dated layout, thin content, and no Arabic translation for a large part of its actual audience.
- What we changed
We reworked the whole UX and UI and the SEO, added new photography made for the site, and gave it a refreshed layout, clearer content, more calls to action throughout, and full Arabic and Dutch translations alongside the original. The redesign launched in February 2025.
- The result
+25% search clicks and impressions and significantly higher search rankings after launch. For the search "shisha bar Amsterdam", the site moved from around position 15 to position 3. Measured in Google Search Console (clicks and impressions), comparing the 3 months before with the 3 months after launch.
